Win new customers
Put a strong offer in front of shoppers who are comparing prices and open to switching.
How: featured deals and exclusive codes on Cracking Deals, and newsletter features.
Advertise
Reach UK shoppers at the moment they choose
People use our sites when they are about to spend: planning the weekly shop, or hunting for a better price on something they already want. We help retailers and brands be the offer they pick.
2money-saving brands
£0for shoppers to use
9UK supermarkets priced on Pennypea
24/7price drops logged on Cracking Deals
Start with your goal
What do you want a campaign to do?
Every campaign starts from what you need, then we pick the brand and placements that get you there.
Get into the basket
Be on the list when households plan their grocery shop, at the moment they're choosing between brands.
How: clearly labelled sponsored product suggestions and recipe partnerships on Pennypea.
Make a sale event land
Turn a sale, launch or seasonal event into the deal people are talking about.
How: homepage and category features, social posts and a timed newsletter slot.
Build awareness
Introduce a new product or brand to engaged, money-conscious shoppers.
How: sponsored content, competitions and giveaways, and social campaigns.
Placements
Ways to work with us
Mix and match across both brands. Every paid placement is labelled so shoppers know it's an advert, which is the law and also why they trust the rest of what they see.
Cracking Deals
Featured deals
Your offer pinned in a labelled featured slot on the homepage or a relevant category.
Cracking Deals
Exclusive voucher codes
A code only our members can use, promoted on site, in the newsletter and on social.
Pennypea
Sponsored product suggestions
Your product suggested, and labelled as sponsored, when a shopper adds a matching item. Price results are never changed.
Pennypea
Recipe partnerships
Branded recipes costed per portion at every supermarket, with your product in the ingredients.
Both brands
Newsletter sponsorship
A sponsored slot or a dedicated feature in our email to subscribers.
Both brands
Social campaigns
Posts, short videos and giveaways on our brands' social channels.
Both brands
Competitions and sampling
Prize draws and product sampling run to the CAP Code, with full terms.
Both brands
Sponsored content
Guides and features written with you, labelled as advertising and held to our editorial standards.
Retailers and affiliates
Get your offers listed
Many of the deals on our sites reach shoppers through affiliate links, so you only pay for sales we help create. If you run an affiliate programme, we can list your offers, codes and price drops across our network.
Email us with your programme details and the network it runs on.
- Commission on sales (CPA), agreed through your network
- Fixed fees for guaranteed featured placements
- Exclusive codes and higher commission tiers available on request
Shopper insights
Understand what UK shoppers choose
Every shopping list on Pennypea and every deal on Cracking Deals shows real choices: which brands people pick for an item, when they switch to own-label, and which offers they act on.
We're building insight reports for supermarkets, brands and researchers from this data, always anonymous and combined, never personal. Tell us what you'd want to know and we'll let you know when reports are available.
Register interestOur standards
Why shoppers trust what they see
Shoppers act on our deals because they trust them. We protect that for everyone, advertisers included:
- Paid placements are labelled as adverts, next to the offer
- No one can pay to change Pennypea's price results or Cracking Deals' votes
- Offers are checked before they go live, and expired deals are marked
- Advertising follows the CAP Code and ASA guidance
Pricing
How we price campaigns
Affiliate partnerships pay commission on sales. Featured placements, newsletter slots and sponsored content are quoted per campaign, depending on the brand, the dates and how long it runs. Tell us your goal and budget and we'll put a proposal together.
Get the full media pack
Audience profile, placements, specs and contacts for Pennypea and Cracking Deals. We reply within two working days.