Our brands / Pennypea
Find your cheapest supermarket shop.
Pennypea is a free UK supermarket price comparison site. Add a shopping list once and see what it costs at Tesco, Sainsbury's, ASDA, Aldi, Morrisons, Co-op, Waitrose, Ocado and Iceland.
What it does
The whole basket, not one product at a time
Most price checkers compare single items. Pennypea prices the whole list, because that is how people actually shop, and shows which supermarket comes out cheapest overall.
Shoppers choose whether to keep their usual brands or let Pennypea suggest cheaper own-label alternatives, and can include member prices from loyalty schemes.
- Whole-basket price comparison across 9 supermarkets
- Same brands, or cheaper own-brand swaps
- Clubcard, Nectar, More Card and myWaitrose prices
- Barcode scanning price check
- Better-value pack sizes and unit prices
- Split shop: the cheapest way to buy a list across two nearby supermarkets
- Saved shopping lists with a free account
- Recipes costed per portion at each supermarket
Who uses it
Households doing a weekly shop
Pennypea is built for anyone who buys groceries and wants that bill to be smaller: families planning a big shop, people on a tight budget, and anyone curious whether switching supermarket would really save them money.
Advertising
Formats, audience and contacts in the Pennypea media pack.
Media packPress
Comment, data and spokespeople from the press office: press@savvydigitalgroup.co.uk.
Press centreLogos
Download the Pennypea logo and see how to use it.
Brand assets