About us
We build the tools we wished existed
Savvy Digital Group is a UK company that builds and runs free websites to help people spend less on the things they buy every week.
Our story
Saving money shouldn't be a second job
Finding the best price usually means opening a dozen tabs, checking four supermarket apps and hoping a voucher code still works. We think that effort should be done once, by software and by a community of people who enjoy hunting for bargains, and then shared with everyone for free.
That idea became Pennypea, which prices a whole shopping list at nine supermarkets at once, and Cracking Deals, where price drops are tracked around the clock and members share and vote on the best offers. Running them as one group means they share technology, data and standards, and each one improves faster than it could alone.
What we stand for
Four promises to the people who use our sites
Free for shoppers
Our consumer sites cost nothing to use. We earn from retailers and advertisers, never from the people saving money.
Honest by default
We show the cheapest option even when it earns us nothing, and we label anything paid for. How we make money
Community powered
Shoppers spot, post and vote on the best deals. We build the tools and keep the community fair and friendly.
Careful with data
We collect only what we need to run our services and we never sell personal data. Any insights we share are anonymous totals that can't identify anyone. Privacy notice
How we work
Small team, fast product, high standards
We're a small team, so every person shapes the product. We ship improvements every week, measure whether they help people save, and remove what doesn't.
Our sites are built to be fast on any phone, accessible to everyone and clear about where the money is. We treat a slow page or a confusing label as a bug.