Press centre
News, comment and data on everyday spending
We track supermarket prices and the deals UK shoppers are chasing, every day. Journalists can get comment, data and images from our press office.
Comment and data
Stories we can help with
Our spokespeople can comment on grocery prices, the cost of living and deal hunting, and we can pull data from our sites for your story. Ask for what you need and your deadline.
The real cost of the weekly shop
What the same basket costs at each of the nine supermarkets, and how much switching or own-brand swaps could save.
Loyalty prices, decoded
How much Clubcard, Nectar and other member prices really change the bill.
Shrinkflation and pack sizes
When the bigger pack is not the better buy, using unit prices.
Deal-hunting seasons
What shoppers hunt for around Black Friday, the January sales and back to school, from Cracking Deals' community.
About us
Boilerplate
Savvy Digital Group is a UK company that builds and runs free money-saving websites. Its brands are Pennypea (pennypea.co.uk), which prices a whole shopping list at nine UK supermarkets to find the cheapest shop, and Cracking Deals (crackingdeals.co.uk), a community where price drops are logged around the clock and members share and vote on deals, voucher codes and freebies.
Press office
Contact the press office
Email press@savvydigitalgroup.co.uk with your deadline and we'll get back to you the same working day where we can.
Savvy Digital Group Ltd.