The company behind Pennypea & Cracking Deals
Savvy Digital Group builds and runs consumer websites that save UK shoppers money every day, from pricing the weekly shop to spotting a price drop the moment it lands.
Our brands
Each of our brands tackles a different part of the household budget, with its own focus and its own community, all backed by the group.
Supermarket price comparison
Pennypea prices a whole shopping list at Tesco, Sainsbury's, ASDA, Aldi, Morrisons, Co-op, Waitrose, Ocado and Iceland, then shows where it's cheapest.
Community deals, vouchers and freebies
Cracking Deals logs price drops from UK retailers around the clock, and its members add the deals, voucher codes and freebies they find, voting the best to the top.
About the group
Savvy Digital Group is the home of a growing family of money-saving websites. We build products we'd use ourselves: fast, free and honest about where the savings are.
Running our brands under one roof means we share technology, data and know-how, so each one gets better faster, and every partner gets one point of contact across all of them.
Our consumer sites cost nothing to use. Saving money shouldn't start with a subscription.
We show the cheapest option, even when that isn't the one that earns us anything.
Our users spot, vote on and share the best deals. We build the tools that make it easy.
Work with us
People come to our brands with intent: a list to fill, a gadget to buy, a bill to cut. We work with retailers, brands, agencies and journalists.
Featured deals, newsletter and social sponsorship, and campaigns across both brands.
Advertising optionsAudience, formats and contacts for the group, Pennypea and Cracking Deals, to read or download.
Get the media packsGet your offers listed across our network, tracked through the affiliate platform you already use.
List your offersComment on supermarket prices and the cost of living, brand assets and press contacts.
Visit the press centreTell us what you're looking for and we'll get back to you within two working days.
Careers
We're a small, focused team that ships fast and cares about the details. See how we work and how to get in touch.
